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Phase Forward Customer Dana-Farber Cancer Institute Recognized by CIO Magazine as a CIO 100 Award Honoree

WALTHAM, Mass.--(BUSINESS WIRE)--Aug. 25, 2008--Phase Forward (NASDAQ: PFWD), a leading provider of data management solutions for clinical trials and drug safety, today announced that its customer, Dana-Farber Cancer Institute, is a winner of CIO magazine's 2008 CIO 100 award. The annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology (IT).

Dana-Farber Cancer Institute is the administrative center of the Dana-Farber/Harvard Cancer Center, the largest cancer center in the world, with more than 1000 faculty-level scientists performing clinical, basic and population research.

The Institute won the award for an initiative that involved the transition from paper-based tracking of clinical trial data to a software-based system using Phase Forward's InForm(TM) Integrated Trial Management software. The Institute is a principal teaching affiliate of the Harvard Medical School and is among the leading cancer research and care centers in the United States.

"Our IT organization is honored by this recognition of our work in moving to electronic data capture (EDC) for clinical trials," said Jeffrey Kessler, chief information officer, Dana-Farber Cancer Institute. "EDC has reduced the time to access data from as much as eight weeks to real-time, and decreased the time to resolve queries from weeks to hours. This translates to more meaningful study results."

"The CIO 100 honors organizations that have used technology in innovative ways to generate value to the business," said Abbie Lundberg, editor in chief of CIO magazine. "Unlike other top lists, it's not just about who's biggest - it's about who's doing the most interesting and relevant things."

To date, the Institute has implemented 65 studies using Phase Forward's InForm software. These studies have been implemented across seven disease areas and involve more than 2,000 subjects. The organization's InForm users are located in the U.S., Puerto Rico, Canada, Australia and New Zealand.

One of the largest EDC projects undertaken to date is a 500-subject, five-year pediatric Acute Lymphoblastic Leukemia (ALL) study. A total of 50 electronic forms must be completed across eight visits for each patient in the study, totaling 77,500 data points for the whole trial. Automating a study of this scope helps to improve timely access to information, data accuracy and study integrity.

"Dana-Farber has been aggressive and systematic in its migration from paper to electronic data capture for clinical trials, and the organization is reaping the benefits of those efforts," said Bob Weiler, president and CEO of Phase Forward. "We are delighted to see this recognition for such a deserving team."

For more information on Dana-Farber Cancer Institute, visit www.dana-farber.org.

About the CIO 100

The recipients of this year's CIO 100 award were selected through a three-step process. First, companies filled out an online application form detailing their innovative practices in both business and IT. Next, a team of judges reviewed the applications in depth, looking for unique practices and substantial results. Finally, CIO editors reviewed the judges' recommendations and voted on the final 100.

Complete coverage of the 2008 CIO 100 awards is in the August 15 issue of CIO magazine and available online at www.cio.com. The awards will be presented at the Broadmoor in Colorado Springs, Colorado, on August 26 at the conclusion of the tenth annual CIO 100 Symposium and Awards Ceremony.

About Phase Forward

Phase Forward is a leading provider of integrated data management solutions for clinical trials and drug safety. The company offers proven solutions for electronic data capture (InForm(TM)), phase I clinic automation (LabPas(TM)), clinical data management (Clintrial(TM)), clinical trials signal detection (CTSD(TM)), strategic pharmacovigilance (Empirica Signal(TM)) and Signal Management, adverse event reporting (Empirica Trace(TM)) and applied data standards (WebSDM(TM)). In addition, the company provides services in the areas of application implementation, hosting and validation, data integration, business process optimization, safety data management and industry standards. Phase Forward's products and services have been utilized in over 10,000 clinical trials involving more than 1,000,000 clinical trial study participants at over 280 organizations and regulatory agencies worldwide including: AstraZeneca, Boston Scientific, Dana-Farber Cancer Institute, Eli Lilly, the U.S. Food and Drug Administration, GlaxoSmithKline, Harvard Clinical Research Institute, Merck Serono, Novartis, Novo Nordisk, PAREXEL International, Procter & Gamble, Quintiles, sanofi-aventis, Schering-Plough Research Institute, Servier, Tibotec and the U.K. Medicines and Healthcare Products Regulatory Agency. Additional information about Phase Forward is available at www.phaseforward.com.

Cautionary Statement

Certain statements made in this press release that are not based on historical information are forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This press release contains express or implied forward-looking statements relating to, among other things, the performance and features of Phase Forward's products and services, future business and operations plans of a Phase Forward customer, and the ability of Phase Forward's customers to realize benefits from the use of Phase Forward's products and services. These statements are neither promises nor guarantees, but are subject to a variety of risks and uncertainties, many of which are beyond Phase Forward's control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. In particular, the risks and uncertainties include, among other things, the ability of Phase Forward's customers to realize benefits from the use of its products and services, changes in regulatory requirements applicable to Phase Forward's customers and the manner in which they conduct business, changes in commonly used industry standards, the possibility that customers' needs or plans may change over time, and competition. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Phase Forward undertakes no obligation to update or revise the information contained in this press release, whether as a result of new information, future events or circumstances or otherwise. For additional disclosure regarding these and other risks faced by Phase Forward, see the disclosure contained in Phase Forward's public filings with the Securities and Exchange Commission including, without limitation, its most recent Annual Report on Form 10-K.


    CONTACT: Phase Forward
             Elaine Maynard, 781-902-4371
             elaine.maynard@phaseforward.com
             or
             CHEN PR, Inc.
             Meghan Locke, 781-672-3147
             mlocke@chenpr.com

    SOURCE: Phase Forward