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Phase Forward Acquires Maaguzi LLC, Innovative Provider of Web-Based Electronic Patient Reported Outcomes (ePRO) and Late Phase Solutions

Acquisition Extends Phase Forward's Integrated Clinical Research Suite and Marks Entry into ePRO and Observational Studies Markets

WALTHAM, Mass.--(BUSINESS WIRE)--Jul. 27, 2009-- Phase Forward (NASDAQ: PFWD), a leading provider of data management solutions for clinical trials and drug safety, today announced it has acquired privately held Maaguzi LLC, an innovative provider of Web-based, electronic patient reported outcomes (ePRO) and late phase solutions, for $11 million in cash. Maaguzi has operations in Indianapolis, Ind. and Morrisville, N.C.

The acquisition of Maaguzi extends Phase Forward’s integrated clinical research suite (ICRS) and marks the company’s entry into the increasingly important ePRO and observational studies markets.

Clinical studies are progressively incorporating data reported directly by patients, and electronic methods of collecting patient input offer superior quality and help to ensure higher levels of regulatory compliance than traditional paper diary methods. While this market was initially addressed with PDA-based solutions, Maaguzi’s technology is pioneering the next generation of ePRO solutions that leverage Web-based interfaces, providing greater cost-effectiveness and the ability to address a broader range of ePRO market requirements.

There is also a growing focus on late phase, observational studies and registries that combine investigator-collected and patient-reported data. Maaguzi’s Outcome Logix™ product unifies both investigator-collected and patient-reported data into a single, flexible Web-based system supported on all common browsers.

“The acquisition of Maaguzi is another step in our strategy of providing customers with an end-to-end, integrated clinical research suite for efficiently managing all of their trials,” said Bob Weiler, chairman and CEO, Phase Forward. “Our customers tell us that improving the involvement of patients and other parties in the clinical research and post-marketing areas is of critical importance, and Maaguzi’s technology leadership in this area will help us meet that need. We welcome Maaguzi to the Phase Forward team.”

“Phase Forward and Maaguzi share a commitment to the use of innovative technology for optimizing the clinical trial process,” said Scott Dixon, COO, Maaguzi, who is joining Phase Forward as vice president of its newly formed Outcome Logix Group. Dixon added, “We believe that Phase Forward’s global presence, financial strength and brand awareness will prove valuable assets in providing customers with a comprehensive solution for integrating Web-based, patient-reported outcome data into their clinical trials.”

Additional details and the projected financial impact of the Maaguzi transaction on Phase Forward’s future operating results will be provided in the company’s second quarter financial results press release, also issued today, and will be discussed on the company’s conference call, scheduled for 5:00 p.m. ET today.

About Phase Forward

Phase Forward is a leading provider of integrated data management solutions for clinical trials and drug safety. Phase Forward’s products and services have been utilized in over 10,000 clinical trials involving more than 1,000,000 clinical trial study participants at over 290 organizations and regulatory agencies worldwide including: AstraZeneca, Boston Scientific, Dana-Farber Cancer Institute, Eli Lilly, the U.S. Food and Drug Administration, GlaxoSmithKline, Harvard Clinical Research Institute, Merck Serono, Novartis, Novo Nordisk, PAREXEL International, Procter & Gamble, Quintiles, sanofi-aventis, Schering-Plough Research Institute, Servier, Tibotec and the U.K. Medicines and Healthcare Products Regulatory Agency. Additional information about Phase Forward is available at www.phaseforward.com.

Cautionary Statement

Certain statements made in this press release that are not based on historical information are forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This press release contains express or implied forward-looking statements relating to, among other things, Phase Forward's expectations and assumptions concerning financial performance of Phase Forward following the consummation of its acquisition of Maaguzi LLC. Phase Forward's ability to achieve expected synergies as a result of the acquisition and the strengthening of Phase Forward's market position as a result of the acquisition. These statements are neither promises nor guarantees, but are subject to a variety of risks and uncertainties, many of which are beyond Phase Forward's control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. In particular, the risks and uncertainties include, among other things, Phase Forward's inability to successfully integrate the acquired company and its employees into Phase Forward and achieve expected synergies; Phase Forward's ability to accurately forecast the acquisition-related restructuring costs and allocation of the purchase price, goodwill and other intangibles, and acquisition related and other asset adjustments; costs associated with and consequential to the acquisition and integration of the acquired company and benefits realized from the acquisition; Phase Forward’s ability to convince prospective customers to adopt its solutions; competition; changing customer requirements; governmental regulation; fluctuations in Phase Forward’s operating results; long sales and implementation cycles; Phase Forward’s dependence on a limited number of customers or suppliers; product performance; third party service interruptions or delays; technology failures; Phase Forward’s ability to maintain customer relationships and contracts; Phase Forward’s ability to retain and hire skilled personnel; Phase Forward’s ability to protect its intellectual property rights; product liability or intellectual property infringement claims brought against Phase Forward; acquisitions; Phase Forward’s ability to manage its rapid growth; and the volatility of the market price of Phase Forward’s common stock. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Phase Forward undertakes no obligation to update or revise the information contained in this press release, whether as a result of new information, future events or circumstances or otherwise. For additional disclosure regarding these and other risks faced by Phase Forward, see the disclosure contained in Phase Forward's public filings with the Securities and Exchange Commission including, without limitation, its most recent Annual Report on Form 10-K.

Source: Phase Forward

Phase Forward
Elaine Maynard, 781-902-4371
elaine.maynard@phaseforward.com
or
ICR
Timothy Dolan, 617-956-6727
timothy.dolan@icrinc.com